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Torigian


One Man’s Lifelong Quest to Create a Lettuce Cigarette

One Man’s Lifelong Quest to Create a Lettuce Cigarette

When Torigian relaunched Bravo into the booming but uncertain smoking cessation market of the late 1990s, he came prepared with a handful of scientific studies that supposedly showed lettuce cigarettes were safer than nicotine and could blunt cravings.